The cover photo is the banner image at the top of your Page. On Pages, your profile picture is cropped to a circle, so make sure your headshot is centered and focused on your face.Īs far as size goes, the profile picture displays at 176×176 pixels on desktop and 196×196 pixels on mobile. Your profile picture should be a professional, high-resolution image of you, like a recent headshot. These visual elements are the first things people will see when they discover your Page, so make sure they represent your business well. Next, add your profile picture and cover photo. This helps you understand what information to add to optimize your real estate Page for the most engagement. In the bottom-left corner, Facebook will also let you know what your “Page health” is compared to similar Pages. You can always edit most of these details later, but Facebook requires you to enter a valid phone number to continue the process. This includes your contact information, website, and business hours. Once you’ve created your Page, you can complete the setup by adding the rest of your business details. If you aren’t ready to write one, you can add that information later. Select the option which best represents your Page and business, whether you’re a solo agent or part of a team.īefore you create your Page, you also have the option to enter your bio - but no pressure. As a real estate agent, you have a few options to choose from including: Next, select the Category your Page falls under. Not only does this differentiate your Page from your personal account, but this also helps make your Page more discoverable in search results.įor example, if someone were to search for “Los Angeles Realtor” on Facebook, Phil Dunphy’s Page has a higher chance of showing up in the results. Since this is a business page, your name should include “real estate agent,” “realtor,” or something similar in the title. For this example, let’s use the fictional real estate agent Phil Dunphy from the TV show Modern Family to help fill in the blanks. Next, you’ll be required to enter your Page name and Category. Once you’re ready to create your business page, visit Pages in the menu and click Create new Page. If you don’t already have a personal account, your first step is to make one. Create a Facebook business pageīefore you can create your business page, you’ll need a personal Facebook profile.ĭon’t worry: your personal account will be separate from your business page, so your personal information will remain private while you act as the admin for your business page. (If you’ve already built your business page, skip to the next section for optimization tips.) 1. Ready to build brand awareness and generate leads for your real estate business? Follow these steps to create and optimize your realtor Facebook page. Use it to easily plan your own strategy, track results, and keep your team in the loop. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.
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